Outside of major roads (the proposal sounds like it allows strip-mall-type businesses facing onto major roads), the limits are on square footage, traffic, hours, and compliance with residential noise and similar restrictions. Mcdonald’s probably wants to be open at 1am and have two lanes of drive-thru, but if some franchisee thinks they can make a go of it with a day-hour-only, walk-up-only store, I say let them try.