As someone who works in marketing - they will tote these clicks as a great success and continue to do what they are doing, maybe even more so, but will be distraught by the lack of follow through when it comes to sales. I guess if it happened long enough, And on a big enough scale, they might eventually give up but it would take years
Didn’t Louis Rossmann say that the conversion rate when they briefly ran repair shop ads was less than 2% or something similar? I think he referred to it when talking about using adblock and donating/buying merch for your favorite creators instead.
As someone who works in marketing - they will tote these clicks as a great success and continue to do what they are doing, maybe even more so, but will be distraught by the lack of follow through when it comes to sales. I guess if it happened long enough, And on a big enough scale, they might eventually give up but it would take years
Or, more likely, they would not include the fake clicks in their metrics at all, and marketing would never see the inflated metrics.
Didn’t Louis Rossmann say that the conversion rate when they briefly ran repair shop ads was less than 2% or something similar? I think he referred to it when talking about using adblock and donating/buying merch for your favorite creators instead.