Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising – Open Policy & Advocacy
blog.mozilla.org
An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

An update on Mozilla’s PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

  • unskilled5117@feddit.orgEnglish
    0·
    11 months ago

    Companies get extra data through Firefox

    You mean extra data compared to them using any other advertising model, like google advertising? Do you have a source for that?

    Because that is what PPA has to be compared to, and not to no ad measurement at all. It‘s meant to be replacing other advertising measurement techniques.

    The comparison chart looks like it‘s copied from somewhere, would you mind sharing? I wouldn‘t mind a deeper dive into the topic.

    • Vincent@feddit.nlOP
      0·
      11 months ago

      In particular, these claims never get accompanied by examples of what extra data these companies get through PPA. Presumably, because there is none.